The newest marketing techniques? Focus on substance instead.

Marketing trends? Focus on substance instead.

Are you learning marketing? You’ll be tempted to go after the “newest tricks”, the latest ways to “grab” the audience’s attention, and the “must have” software to automate your business. Constant pressure to keep up with new techniques… to prevent falling behind… feels breathless. Do we really have to do this? Even if you ignore the trendiest techniques and software, which will always come and go, you can still succeed by improving the substan...