How to Get More Readers for Your Blog

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A little less than a year ago, I signed up for . It’s a social media tool that will schedule posts across all of my social media platforms at optimal times. I’ve seen results; there’s been more engagement with my posts, but there hasn’t been an increase in readers.

How can I increase traffic to my blog?

Ways to Get More Readers to Your Blog

I was doing some research and came across this website, Writing and Wellness, that featured an incredibly helpful article by Colleen M. Story. She offers five ways to get people reading your blog.

Find and Stick to Your Niche
A niche is basically similar to a theme. If your posts are all over the place, your readership will follow suit. A couple posts might interest some people some of the time, but if your posts are cohesive and relatable, it will be much easier to attract a loyal and consistent audience.Write Clickable Headlines
Do you know six in ten people share articles without reading them? That means articles are shared based solely on the headlines. Recently, that number jumped to seven in ten; that’s seventy percent! So basically, the more your blog post gets shared, the more eyes will see it. And to be read, you’ve gotta be seen.

This website goes into great detail about how to write a headline people will click.Use Subheadings
Subheadings will break up big blocks of text, which is helpful for readers who tend to skim more than anything else. Readers will jump from subheading to subheading as they skim, and that keeps potential readers on your page for longer, so the chances they’ll find something to enjoy and come back for increases. Subheadings can also help improve a blog’s SEO (search engine optimization). That means your blog will be more predominantly featured in Google search results.

According to Colleen, there are four ways to improve your subheadings: 1) Grab the reader’s interest so he or she will keep reading; 2) Inspire curiosity; 3) Show personality and emotion; and 4) Describe your content (briefly)Consider Writing Longer Posts
Even though readers like to scan and skim, longer blog posts are actually better. “‘Shareable posts are over 1,000 words,’ writes co-founder of NP Digital and top 10 marketer Neil Patel. ‘Longer content (try 2,500 to 3,000 words!) attracts more shares than short posts. In fact, more words mean more opportunities for SEO. This means a higher conversion rate.’” Longer posts are shareable and the more a post is shared, the more it is seen and read.Always Consider Your Reader
A blog is not a diary. Blogs should enhance the lives of the readers. I hope my posts help aspiring writers (and that’s where having a niche comes in).

Let me know if any of these suggestions work for you! I know I’ll be keeping them in mind as I work to grow my readership

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