Don't Start the Race to the Bottom

I’ve heard Seth Godin use the phrase “race to the bottom.” Once you start to compete on being the cheapest, someone else can undercut you. You’ll find that you’ve entered a race based on cutting corners and getting the lowest possible buy-in from customers.

He warns:

…the problem with the race to the bottom is that you might win.
You might make a few more bucks for now, but not for long and not with pride. Someone will always find a way to be cheaper or more brutal than you.

The same applies to mini...