How to Hook People with the Anchoring Effect

Have you ever been persuaded by a salesperson to buy something that you didn’t really need? If so, you may have been a victim of the anchoring effect. This cognitive bias causes us to rely too heavily on the first piece of information we are given when making a decision.

In this article, we will explore the anchoring effect in more detail and learn how to use it to our advantage.

The anchoring effect is a cognitive bias that causes people to rely too heavily on the first piece of infor...