The Right Thing

I read somewhere – to be a successful author, you need to be send out the right message to the right audience using the right words.

It translated to my understanding as having the:

Right message – GenreRight words – Your compelling story (which differentiates from others) (Style, story, etc)Right audience

Combining the first and second point together – you create the best book you could possibly write. Simple but then, I think everyone have the hiccup on point three – ‘Right Audience’.

This is also the point which I am most stumped. I wanted to reach out to readers. Not just growing on a certain platform.

I read books on Marketing but it’s hard to implement those concepts into book marketing. Feels same yet at the same time felt so alien.

Funneling, a process of increasing awareness, raise interest, consideration/evaluation of your product, and action, customer placing an order of your product.

I was told to use this – use social media, create Twitter, IG, Tik Toks, YouTube to increase awareness and drive them to your website/sales location (eg. Amazon if you had one). Doing this would boost reads or sales (depending on what you intend to do with your book/writing). I followed the same concept (didn’t do YouTube but I tried Twitter, IG, Booktok ,etc.) but it didn’t drive anything. I only able to sell one book (my self publish children book). That was all I got in June.

Am I doing something wrong? I have no idea. That’s one of the frustrating thing. Yeah they provided analytics but what inference did you get from it? How could you improve on it?

Do I do ads? Will that help? I tried some ads on IG before but they didn’t drive anything either.

But I do watch a lot of YouTube on other authors and found that ads on Amazon does help to drive sales.