Ads or No ads
Ads or no ads? That is the question.
In my opinion, you should do ads.
No ads – means you are at an disadvantage against your competitors and you don’t want that. Unless you have a big following then I don’t think you need to put in ads but at the same time, even with a following, ads for me are never a waste to reach for a larger audience. By using ads, you might expand into other areas, discover/target different audiences, different niches that might increase your reach and turned that as well into potential readers/fans/customers. Do not just eat the pie in front of you. Expand your pie. Try other flavors.
Other than that, its also about increasing product potential – without ads you are selling maybe at 70% but with ads, you are increasing your capacity to 100% and above of your book sales potential.
Drive organic sales – more sales means the higher your product/book will climb up the ranking and Amazon will reward you when you have more sales.
Once you have everything rolling, don’t forget to reinvest your profits into ads – to drive more even higher sales.
But whatever I am writing right now. The tips that I am mentioned in this post. If your product/book – if it’s bad then doing ads is just wasting your money. Burning money in a sense. How to know if your product is good or bad? Do a test ad trial. You can based on your product reach, performance of your ad campaign, conversion rate from views to customer. The more it’s shown and how it converts into sales – it’s showing how well your product is doing. If there’s only view, no conversions, I think you might want to revise your product or do a different group niche targeting.
In conclusion, I felt that doing ads does more good than harm.
