Another sale, another ad

I’ve been holding off on releasing another newsletter until I can point people to the TUYO World Companion, though I’ll certainly have to send out an announcement about the upcoming sales. That may be right before the Tuyo series sale. Ideally the TWC will go live at the same time that the promotion is running.

Meanwhile, I’ve been setting up a different promotion.

I’ve been dragging my feet a bit about doing another Black Dog promotion for various reasons — among other things, I’ll do more serious promotion when Silver Circle releases — but I haven’t run a promotion for this series since March and I have to say, I can sure tell. I’ve set one up for early September, and again, I’ll be trying a BookBub ad at the same time.

You see how I’m drawing on the same basic design as for the Tuyo series: the first book prominent and the others at the bottom, the announcement itself white on red. Here’s a nifty tool that’s useful for putting ads together: a 3D cover image generator. You can use your ebook cover to generate either Kindle covers or 3D paper covers. It’s fast, easy, and free, which is pretty nice of whomever made it. I made a donation because I didn’t have any 3D cover images for this series, so I really appreciate this tool.

Anyway, what I expect is some sales and then a decent bounce in KU. But I’m not really going to take promotion seriously until I have Silver Circle ready to go. Then we’ll see what I can do. That’s mostly for next year. Along with so much else, because I have various plans for how to handle this series. It underperforms right now. If it did even half as well as the Tuyo series … that may be a lot to ask. A third as well, say. I think that’s my goal for next year: get it to perform a third as well as the Tuyo series.

The authors I’m targeting for this series are totally different (almost totally) from the authors I targeted for the Tuyo series. It’s tricky because for this series, I want UF authors who aren’t really emphasizing romance all that much, ideally UF aimed at somewhat younger readers. Not Ilona Andrews; her books are all romances. Not Patricia Briggs; she has too many followers.

So far I’m targeting Anne Bishop, Leigh Bardugo, Sarah Maass, Elizabeth Hunter, VE Schwab, Maggie Stiefvater — some of these are a bit of a stretch. I’m also targeting a fair number of authors I’ve never read anything by and sometimes authors I’ve never heard of. Eva Chase, Joel Shepherd, KM Shea, KF Breen, quite a few others. These are authors whose books turn up on the product pages for the Mercy Thompson series and for Stiefvater’s Shiver, among others. I can see that this is a series where running the author tests as David Gaughran recommends would probably be useful. Not right now, I don’t want to take time for this, but later this year or next year.

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