16 Negotiation Tactics Buyers Use and How to Respond

Good negotiators recognize the negotiating tactics and style of the other party.

While sales negotiations are usually partner-focused (win-win), buyers often use standoffish tactics to gain an advantage at the seller's expense. Even if you have a win-win mindset and approach, you need to know how to maneuver when buyers throw you curveballs. You need the right negotiation skills to bolster your success, stay confident, and avoid caving.