Ad Results July 2023

Let’s see how my ads performed for July 2023!

First up, let’s take a look at how Facebook ads performed. As usual, this is what I got back for every $1 I spent on the ads:

FROSTBORN, w/audio: $7.82

GHOSTS, w/audio: $4.17

CLOAK GAMES/MAGE: $4.57

SILENT ORDER: $4.88

Unfortunately, CLOAK GAMES/MAGE never sells enough audiobooks to really move the needle. But other than that, everything was going well on Facebook ads this month. This is also the only reliable way I have found to promote audiobooks – advertise the ebooks, and if you sell enough ebook copies, eventually the needle will move on audiobooks.

For Amazon ads, the only thing I am advertising is DRAGONSKULL: SWORD OF THE SQUIRE. Remember that for an Amazon ad to work, it needs to generate a sale for every 6 to 8 clicks on the ad.

Amazon ads:

DRAGONSKULL: $4, 0.74 clicks

So it was performing well. The reason it generated less per dollar spent was because the book was on sale for $0.99 USD for Bookbub. So SWORD OF THE SQUIRE made less, but overall DRAGONSKULL as a series made more.

As always, thanks for reading, everyone!

-JM