Marketing manuals and metaphors

I’m fairly sure that I’ve shared some version of this in the past, but I like to keep this up to date when I find “new” books that I recommend.

This list started out of a Q&A following one of my many hand-wavey lectures about strategy. One of the more sensible students asked me for reading recommendations. As well as the household names ("Ogilvy!"), I also added in a few, slightly more tangential, guides.

I tend to value “strategy” more as a mindset than a discipline. Strategy is about curiosity...