Tiny Nerdy Website Earning $10,000 Per Month

Connor CallahanFounder of Lose the Very $10,000+ estimated monthly revenue
Published July 31, 2023 by Niall DohertyContributor: Fardeen Khan

Lose the Very is a simple website that helps improve your writing

For example, type in something like very happy, hit a button, and it gives you a concise alternative: elated.

The first email from the site’s newsletter gives us a bit of background…

Lose the Very was started in December 2020, after Connor watched a viral YouTube video about how the word ‘very’ is a very lazy word lol.

Connor = Connor Callahan, who was only 20 years old when he launched the site

I’m guessing this is the YouTube video he’s referring to…

The site is mainly monetized with display ads.

In December 2022, Chase Dimond acquired 50% of the site and tweeted that the revenue was…

Low to mid 4 figures per month

So something like $3000/month at that point

Then Chase reported that they made some changes…

We added email capture to the website around the time I bought it and now around 5 days later, we’ve collected 1,612 emails.

We’ll collect 5k-10k emails per month.

3 months later Chase tweeted…

Since Dec 23rd, 2022, we’ve:

– Had 657,000 site visits
– Collected 36,982 email addresses
– 3x’ed monthly revenue

So revenue must have been about $9000/month then.

And I suspect it’s well over $10K/month by now

Looks like they’ve boosted monetization via the newsletter, where they promote different products and services (some their own, some affiliate).

At this point you’re probably wondering like I was: where is all their traffic coming from?

Chase tweeted back in December…

The site gets anywhere from 100,000 to 400,000 visits per month.

That’s very impressive inspiring for such a small site, especially one that few people are likely finding via Google Search

And it indeed seems that the bulk of their traffic comes via social.

A popular YouTuber named Valkyrae tested out the site on a live stream several months back and a 20-second clip has racked up millions of views …

The site has also had lots of mentions on Reddit and TikTok.

I suspect they’re paying for some of those mentions on TikTok at least.

But much of the attention seems to be organic.

I guess it’s one of those ideas that people like to talk about. And I can imagine grammar nerds linking to the site in passive aggressive comments online

And to think it all began because some 20-year-old dude watched a short video.

Funny how inspiration can strike at any moment

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