How to Tell a Story

How do you tell a story? We all tell stories, whether it is giving a persuasive speech, wooing a new client, launching an ad campaign, or writing an actual fictional account. It is a part of the human experience, but just like so many things that are common such as interacting with other human beings in a courteous way, learning to fold clothes properly, and how to feed oneself beyond grabbing the nearest junk food, it needs to be taught.