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There used to be one hundred people who mattered.

That's true in a lot of industries, but particularly in books.

One hundred people who could make a book a hit. These were key buyers at bookstores, reviewers and editors at newspapers, the person who booked time at Oprah or the Today Show.

So publishers courted these people. If the one hundred loved it, the book launched as a hit. Of course the 100 all get free copies. Lots of free copies.

Today, of course, those one hundred people matter a lot...