TikTok Live Shopping: Everything You Need to Know

Are you looking for an easy and fun way to shop online?

Look no further than TikTok Live Shopping! This new shopping format has become popular on the internet in recent months.

It allows shoppers to interact with influencers, try on products through live streaming from businesses, and receive early access to offers. Imagine shopping right from your couch! It’s perfect for anyone who wants convenience or doesn’t feel comfortable browsing physical stores.

Read on as we cover the following:

What is TikTok Live Shopping?How Does TikTok Live Shopping Work?5 Reasons Why You Should Do a TikTok Live Shopping Event?Who Can Go Live on TikTok?How to Go Live on TikTok5 Ideas for TikTok Live Shopping FormatTips for Succeeding in a TikTok LivestreamFinal Thoughts on TikTok Live ShoppingFrequently Asked Questions on TikTok Live ShoppingWhat is TikTok Live Shopping?

TikTok live shopping is a feature that lets brands market their products via live streams. Users join these live-streaming events to buy products right on the app. This feature allows brands and new customers to interact with one another while streamlining the buying process.

Additionally, TikTok compares its live stream shopping feature to traditional television shopping channels like the Home Shopping Network and QVC. However, the power of social media is grabbing a huge amount of traffic from younger, tech-oriented consumers. It’s a special opportunity for brands to link to a larger community and tap a new generation of consumers.

How Does TikTok Live Shopping Work?

TikTok’s live-stream shopping feature is similar to Instagram and Amazon Live. Brands display their products during the stream, and a related pin pops up. Viewers can click on the pin to add the item to their cart and checkout within the app.

At the end of the live stream, viewers can browse through all the featured items by tapping the shopping cart icon and selecting their preferred items.

Read more: Discover ways to prevent shopping cart abandonment.

5 Reasons Why You Should Do a TikTok Live Shopping Event?

Here are the five reasons:

1.) Wider audience engagement

Companies can use TikTok’s live shopping feature to increase brand exposure and sell more products.

TikTok has become the quickest-growing video-sharing and social media platform, with over 1 billion users in just five years. TikTok users also spend 858 minutes averagely on the app each month.

2.) Increased views and following

Walmart’s live shopping event on TikTok was more successful than expected in 2021, receiving seven times as many views as predicted.

Following the event, Walmart’s TikTok followers increased by 25%. Even small brands acknowledge the significant role that TikTok has played in their success.

3.) Real-time audience connection

Live streaming effectively allows brands to connect and establish relationships with their followers. Brands can share links to their dynamic products and services during the live interaction.

Additionally, they can demonstrate how to use products, boosting trust and increasing the possibility of sales.

4.) Greater purchase potential

More than 50% of TikTok’s users belong to the Gen Z and millennial age groups.

As per a survey conducted by the Influencer Marketing Factory, 40% of these users have purchased at least one item or service while viewing a social media live stream.

Considering that Gen Z’s buying power is a substantial $360 billion, it is a profitable market to target.

5.) Vibrant e-commerce platform

A lot of TikTok accounts go live every day. Anybody, from big to small brands, can stream a live broadcast on the platform.

They can sell almost anything on the app. In 2022, the hashtag #TikTokMadeMeBuyIt cemented the platform’s impact on e-commerce.

Who Can Go Live on TikTok?

To be able to go live on TikTok, you must qualify for two important requirements:

At least 16 years old.At least 1,000 followers on the platform.

As a content creator, it’s essential to adhere to TikTok’s community guidelines by ensuring your live stream is friendly, respectful, safe, and inclusive for all viewers.

How To Go Live on TikTok

Learn to go live on TikTok in five easy steps.

Open your TikTok app.Tap the plus sign.Swipe the menu bar at the bottom of the screen until you find “LIVE.”Type in the title of your live stream.Tap Go Live.Five Ideas for TikTok Live Shopping Format1.) Demos or tutorials

Creating how-to videos is an effective way to educate and motivate your audience.

You can establish a genuine bond with your viewers by providing feedback and advice, as demonstrated by the cosmetic brand, Too Faced. The brand streamed makeup tutorials during its initial TikTok live shopping event, resulting in 72,500 distinct views and 68,400 interactions.

2.) Behind-the-scenes

Giving a behind-the-scenes tour of your company lets you showcase your company culture. You can even guide your viewers through photoshoots or production processes so that they can peek at the effort you put into your product.

The best part is that your live stream doesn’t have to be studio quality. Instead, filming straight from your phone is a personable approach.

3.) Variety programs

Creating a live stream program showcasing various brands can generate significant traffic. The first live shopping event successfully incorporated a marketplace, video streaming platform, and concert venue.

As a result, the multinational retail corporation has decided to hold a second event.

4.) Product Releases

Brands can use livestream shopping on TikTok to promote new products, special collections, or giveaways. In 2020, designer Joshua Vides collaborated with live video shopping app NTWRK to launch a limited-edition apparel collection on TikTok’s live shopping channel.

Furthermore, product releases allowed customers to have an interactive shopping experience.

Tips for Having a Successful TikTok Livestream

Here are the tips if you want to succeed in a TikTok Livestream:

1. Know your audience’s time slot.

Not only do you need to know what your audience wants to talk about, but you also need to know when they are most active. You can conduct a poll or survey to understand your viewers’ preferred timeline or examine your TikTok analytics to check your followers’ activity by the hour.

However, you must upgrade to a Pro TikTok account to view your stats.

2. Plan the event from start to finish.

Planning instead of improvising is important to make the most of your live streams. Create a script with key points to avoid rambling and engage your viewers. Planning also allows you to identify and prevent potential issues, reducing nervousness.

3. Promote your live stream.

You can encourage your viewers to tune in when you are live. Some ways to promote your upcoming live stream include:

Make a promotional video: During your scheduled live event on TikTok, you can utilize the “Related Video” feature to showcase a preview of your upcoming broadcast. A promotional video will include a link to your live event, making it easier for viewers to access and sign up for the broadcast.Share your event link: You have two options to reach people on the platform. You can send them a direct message or direct them to your profile, where your scheduled live event is already visible. You and your viewers can also share the event link during the live stream.4. Familiarize yourself with the app.Flip camera feature: You can use this instead of facing the camera away when exhibiting anything in front of you during your live.Enhance mode: You can add beauty filters to smooth out any wrinkles the camera may catch.Share your live stream: Share your link to other social media channels during the event. Tap the Share arrow at the bottom.Filter your comments: Filtering your comments section provides a friendlier user experience for you and your viewers.5. Check your network connection.

Improving the convenience of purchasing during livestream selling is important. Viewers may lose interest and close the event if your network keeps disconnecting.

Running a speed test ahead of time can prevent any issues. Having a backup internet connection in extension to your primary network would also be a good idea.

6. Boost audience engagement.

When you stream live on TikTok, ask your viewers to send emojis or hearts to boost audience engagement. You should also give useful information so people can learn something. At the end of your stream, give away something special so people get rewards for watching.

7. Analyze your performance.

When you finish your live stream, you will get a report on your viewers and new followers.. You will also be able to watch the recorded version of your live stream. Use these pieces of information to analyze your performance and identify areas for improvement.

Final Thoughts on TikTok Live Shopping

TikTok is the perfect platform for live shopping. You can create a visually engaging and interactive customer experience thanks to its expansive catalog of products and features like the Shopping Masterclass.

Partner with our TikTok advertising agency to achieve your company goals and elevate your brand!

Is your company seeking to enhance its marketing strategies? AdvertiseMint, the premier social advertising agency, can assist you.

Check out AdvertiseMint’s user-friendly marketing guides and the related articles section of this blog post.

Frequently Asked Questions on TikTok Live ShoppingHow long does a live stream last?

You can choose the duration of your TikTok live videos, as there is no time limit. However, TikTok suggests you live stream for at least 30 minutes. Generally, live shopping events go on for at least an hour.

When did live shopping on social media boom?

Live commerce purchases worldwide increased by 76% from March 2020 to July 2021, and the industry continues to grow.

Is there a way to connect the TikTok shop to an ad account for advertising?

There are two methods to connect a TikTok shop to your Ad Account:

You can link one or more Ad Accounts to advertise in Seller Center.To advertise on TikTok Shops for business purposes, please request access to one or multiple shops in the Business Center.Related Articles

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