4 Projects Earning Him a Combined $12,000/Month

James McKinvenSerial Entrepreneur $12,000 monthly revenue
Published July 10, 2023 by Niall Doherty

James McKinven writes in a recent interview…

I’m James from Canterbury in the UK (just an hour outside London on the train). I’ve been a full-time solo entrepreneur for the past 2 years with most of my income currently from producing podcasts for clients (around $10k per month). I also have two podcasts, Indie Bites and This Indie Life, which collectively do around 10,000 downloads per month adding a further $1.5k to my monthly revenue.

The final thing I spend my time on is my leather wallet business, Whitstable Craft Co, which usually makes around $500-$1,000 per month. So a few different revenue sources, no MRR in the traditional sense, but my total monthly is around $12k currently.

James launched his first podcast back in 2019…

When I started my podcast, I began to also offer podcast production services.

The Marketing Mashup podcast kicked off a nice flywheel, actually, because I was able to meet new people in marketing who would come on for an interview and I could pitch them my podcast editing services.

I reckon that approach to finding clients could be emulated in many different industries.

If podcasting isn’t your thing, you could try video interviews on YouTube or keep it super-simple with written interviews.

Regarding the wallet business, James writes…

I’ve never been good with my hands and spent my entire working life staring at a screen for 8 hours a day (often more). I wanted to find something outside of screens that I could do as hobby. I found a DIY leathercraft kit online and was instantly hooked. 

From there I started making more and more wallets until they were good enough that I could sell them to friends and family. I was interested in learning about ecommerce, so spun up a Shopify website and got to work.

Sounds like he got the word out via a single tweet, which resulted in ~$2000 of sales in one day

But James also notes that juggling multiple businesses has its drawbacks…

I can’t ignore the fact that the majority of people that have seen success have doubled down on something […] I think if you really want to grow your thing, you’re not going to be able to do it with your fingers in too many pies.

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