The Hardest Part Of Social Media

Some people can't handle how much content there is out there. Others are scared to open up because of what people might say about their products and services. Then there are those who simply think all of this Social Media stuff is just a fad.

There are a million excuses as to why companies don't engage in these online channels, and the line starts behind the ROI (Return On Investment). In the end, every argument in the world is not going to change the fact that consumers have never been...