Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning (#678)
Illustration via 99designs“We’re asking our team members to be snipers, rally car drivers, CrossFit athletes, butchers. The people we have on our teams just have these extraordinary skill sets. It’s the funnest thing to watch a guy in his first week.”
— Jake Muise
Jake Muise (@mauinuivenison) is CEO at Maui Nui Venison, a company he co-founded in 2017 that works to balance invasive axis deer populations on the island of Maui, channeling that management into incredible nutrient-dense food. Maui Nui was selected for Fast Company’s “Top 10 Most Innovative Companies in Agriculture of 2023,” and its venison has been served in restaurants across the country, including Alinea, The French Laundry, and Saison. Prior to Maui Nui, Jake was executive director of the Axis Deer Institute for 12 years, part of a two-decades-long project focused on axis deer and their long-term management in Hawai’i.
Please enjoy!
HHS User Guide | Maui Nui Venison HHS Worksheet and Examples | Maui Nui Venison (PDF) HHS Worksheet and Examples | Maui Nui Venison (Excel)Listen to the episode on Apple Podcasts, Spotify, Overcast, Podcast Addict, Pocket Casts, Castbox, Google Podcasts, Stitcher, Amazon Music, or on your favorite podcast platform. Watch the interview on YouTube here.
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The transcript of this episode can be found here. Transcripts of all episodes can be found here.
Listen onApple Podcasts[image error]Listen onSpotify[image error]Listen onOvercast#678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and MeaningThis episode is brought to you by Eight Sleep! Eight Sleep’s Pod Cover is the easiest and fastest way to sleep at the perfect temperature. It pairs dynamic cooling and heating with biometric tracking to offer the most advanced (and user-friendly) solution on the market. Simply add the Pod Cover to your current mattress and start sleeping as cool as 55°F or as hot as 110°F. It also splits your bed in half, so your partner can choose a totally different temperature.
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Want to hear an episode with someone else who hunts with a mindset of conservation? Listen to my interview with MeatEater‘s Steven Rinella, in which we discuss how he got me to overcome a lifetime of negative association with hunting and hunters, why a decline in hunting and fishing license sales in the United States is worrisome, the role of hunters in ensuring prey species remain plentiful, the problem with conservation efforts that become overly politicized, recommendations for reconnecting with nature, and much more.
#470: Steven Rinella on Hunting (and Why You Should Care), Reconnecting with Nature, Favorite Trips, and MoreWhat was your favorite quote or lesson from this episode? Please let me know in the comments.
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SELECTED LINKS FROM THE EPISODEConnect with Jake Muise:Maui Nui Venison | Twitter | Facebook | Instagram
HHS User Guide | Maui Nui Venison HHS Worksheet and Examples | Maui Nui Venison (PDF) HHS Worksheet and Examples | Maui Nui Venison (Excel) The 10 Most Innovative Companies in Agriculture of 2023 | Fast CompanyThe 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life by Timothy Ferriss | AmazonAlineaThe French LaundrySaisonFissure 8 Fast-Flowing Lava | Big Island TVMordor | The Lord of the Rings WikiAnimals Rescued and Airlifted Over Raging Lava River (2018 Eruption) | Hot Seat Hawai’iHow Did the Hawaiian Islands Form? | National Ocean ServiceVolcano Watch — Maui Nui, the Bigger Island | US Geological SurveyMaui | Hawai’i Tourism AuthorityMoloka’i | Hawai’i Tourism AuthorityLānaʻi | Hawai’i Tourism Authority22 Hawaiian Phrases to Learn Before You Visit Hawaii | Ambassador Hotel WaikikiThe Arrival of Māori | 100% Pure New ZealandWhy Referring to New Zealand as Aotearoa Is a Meaningful Step for Travelers | Condé Nast TravelerStructure and Growth of the Leeward Kohala Field System: An Analysis with Directed Graphs | PLoS OneLoko I’a: A Manual on Hawaiian Fishpond Restoration and Management by Graydon “Buddy” Keala with James R. Hollyer and Luisa Castro | University of Hawai’i at MänoaAhupuaʻa System | Independent & Sovereign Nation State of HawaiiThe Wayfinders: Why Ancient Wisdom Matters in the Modern World by Wade Davis | AmazonChital (Axis Deer) | WikipediaAxis Deer in Hawai’i | Coordinating Group on Alien Pest SpeciesRainfall partitioning and cloud water interception in native forest and invaded forest in Hawai’i Volcanoes National Park | Wiley Online LibraryThe Big Island | Hawai’i Tourism AuthorityFirst Axis Deer Removed from Hawai’i Island | Hawai’i Invasive Species CouncilWhat Are Transects, and Why Are They Important for Monitoring Natural Resources? | US National Park ServiceThermal Imaging, Night Vision, and Infrared Camera Systems | Teledyne FLIRFLIR (Forward-Looking Infrared) Drone Footage via Maui Nui Venison | Tim Ferriss, InstagramMongoose | Hawaii Invasive Species CouncilKaua’i | Hawai’i Tourism AuthorityHawaii’s Feral Chickens Are Out of Control | The AtlanticUsing Distance Sampling to Estimate Wildlife Populations | US National Park ServiceAustin Powers: International Man Of Mystery | Prime VideoWayne’s World | Prime VideoWhat Is a Confidence Interval and How Do You Calculate It? | InvestopediaWhy is Volleyball the Fifth Most Popular Sport on the Planet? | VolleyCountryJake Muise: Men’s Volleyball | University of Hawai’i at Manoa AthleticsStan Sheriff Center | University of Hawai’i at Manoa AthleticsThe Town of Naval Heroes and Treasuries | Harlingen, The NetherlandsCost of Living in Hawaii 2023 | Affording ParadiseMoon-Fluence | Maui Nui Venison, InstagramKey Performance Indicator (KPI) | InvestopediaFederal Meat Inspection Act | USDAThe Struggle to Contain, and Eat, the Invasive Deer Taking over Hawaii | Modern FarmerMad Max | Prime VideoRanger UTVs (Utility Task Vehicles) | PolarisWhy Meat from Scared Animals Tastes Worse | Gastro ObscuraThe Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues by Patrick Lencino | AmazonWhat Is a 360 Review in the Workplace? | The Balance CareersMental Toughness Training for Sports: Achieving Athletic Excellence by James E. Loehr | AmazonConfessions of the Pricing Man: How Price Affects Everything by Hermann Simon | AmazonThe Road Less Stupid: Avoiding the Dumb Mistakes That Sabotage Growth, Profits, and Business Success by Keith J. Cunningham | AmazonAG1 (Formerly Athletic Greens)Delicious, Sustainable Food & Recipes | Patagonia ProvisionsDr. Stephan van Vliet: Comparing the Nutrient Density of Grass-Fed vs. Grain-Fed Meat | The Natural State with Dr. Anthony Gustin #158Nutrient Density Study | Van Vliet LabSoils of Hawai’i | University of Hawai’i at MānoaSoil Orders of the Hawaiian Islands | USDAHostess Twinkies Nutritional Information | FitbitJohn List — A Master Economist on Strategic Quitting, How to Practice Theory of Mind, Learnings from Uber, Optimizations to Boost Donations, the Primitives of Decision-Making, and How Field Experiments Reveal Hidden Realities | The Tim Ferriss Show #566Clawback | InvestopediaPinterestFight Club | Prime VideoGiving Thanks Can Make You Happier | Harvard HealthWant More Gratitude in Your Life? Embrace the Present | GoodTherapyMaking a Time Machine: 8 Steps (with Pictures) | InstructablesTribe of Mentors: Short Life Advice from the Best in the World by Timothy Ferriss | AmazonRic Elias: Earning the Gift of Life | The Peter Attia Drive #79Raising Teenagers is a Tug-of-War That Ultimately You Must Lose | P.S. I Love YouThe Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer | AmazonSHOW NOTES[06:05] Lava cowboys.[14:00] What does Maui Nui mean?[15:07] A Hawai’i history primer.[22:26] The problem with (and delicious solution to) axis deer in Hawai’i.[30:18] The three-year hunt that became the Maui Nui springboard.[43:54] The life-changing power of volleyball and free pizza.[52:18] Seven on, seven off.[57:01] Processes, metrics, and moon-fluence.[1:00:41] Surpassing USDA regulations — in the wild.[1:07:59] A typical night of harvesting.[1:15:09] The humble, hungry, and smart way to build a world-class team.[1:21:46] Feedback that separates the As and Bs from the Cs.[1:30:21] Assigned and recommended reading.[1:35:01] Nutrient density.[1:46:10] Clawback allowances.[1:49:20] Secret Pinterest boards.[1:52:59] The old lady on the couch game.[1:57:06] Tug of war.[1:59:57] Can the business sustainably scale up without selling out?[2:03:57] Jake’s billboard.[2:06:00] Parting thoughts.MORE JAKE MUISE QUOTES FROM THE INTERVIEW“We’re asking our team members to be snipers, rally car drivers, CrossFit athletes, butchers. The people we have on our teams just have these extraordinary skill sets. It’s the funnest thing to watch a guy in his first week.”
— Jake Muise
“We have to pick up every single one of these animals and carry them on our backs because you’re not allowed to drag them. You can either introduce contaminants and/or bruise the meat. And it’s actually one of my favorite parts of the night, as it is the complete opposite of the rest of the meat industry. After you’ve killed this animal for food, you’re carrying this animal on your back into its next stage of life with the food. And there’s an individual connection with each one of these animals. And it’s something that every guy on our team really takes pride in—being able to pick up these giant, 250-pound animals across razor sharp lava.”
— Jake Muise
“At Maui Nui … we find the balance that’s best for all of our communities—ecosystem communities, food system communities, our human communities, nearshore fisheries.”
— Jake Muise
“Kids are your greatest joy, and they will frustrate you more than anybody on the planet can.”
— Jake Muise
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