As you bloggers in the United States probably know, the Federal Trade Commission has issued a rule entitled, "Guides Concerning the Use of Endorsements and Testimonials in Advertising," 16 CFR Part 255. In a nutshell, bloggers who receive items free for review are expected to disclose this fact.
I have a couple of books I've received for free from the publisher that I'll be reviewing in due course, and I'll comply with the new rule. In the meantime, though, I'll do the FTC one better and discl...
Published on December 01, 2009 10:55