How Do You Balance Writing With Platform Building?

Digital Native / Flickr

I’m often asked, “How much time should I spend on writing and how much on building my platform?”

It’s a difficult question to answer. After a very long preface, I attempt to offer guidelines over at my column on Writer Unboxed.

Should You Focus on Writing or Your Platform?

I hope you’ll take a look, and let me know in the comments (here or there) what you think belongs in the guidelines.