Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

A nonfiction book that is a must-read for anyone interested in psychology or marketing, Predictably Irrational explores the many ways in which people make irrational decisions.

Through chapters brimming with numerous examples, Dan Ariely stresses the idea that various principles are at play when we are confronted with taking decisions.

Read if you like: nonfiction books about psychology, the fields of behavioural economics, business, sales or marketing, scientific texts or experiments ...