The Vital Lesson Superhero Movies Should Learn From Deadpool

As you read this, The Flash is in theaters, and it's somewhat underperforming, with an opening weekend on par with Black Adam.

As I said on Mastodon a while back, I think this film's marketing over-emphasized cameos and easter eggs rather than letting us know that there's a cool story with characters you care about. (Yet again, Hollywood seems to believe a handful of vocal fans speak for the majority of audiences.) But there's just also the fact that this is a franchise-starter, that needs to i...