90: Always have a plan B

I’m writing about 100 things I’ve learned the hard way about product management. You can catch up on the previous entries if you like.

Have you ever wondered why product managers say “it depends” quite so often?

In this articleIntroductionIt’s all a bit complicatedAlways have a plan BYou can’t plan for every eventualityDon’t put it off — embrace it and practiceMaking unlikely but critical events mundaneOrchestrating complex eventsFinal thoughtsIt...