How Understanding Your MBTI Can Shape Your Author Marketing Approach

As an author, you pour your heart and soul into crafting captivating stories or sharing valuable knowledge. However, the journey doesn’t end with writing alone. To reach your target audience and build a successful author brand, it’s crucial to develop effective marketing strategies. One often overlooked aspect that can significantly impact your marketing decisions is your MBTI (Myers-Briggs Type Indicator) personality type. In this blog post, I’ll briefly explore why authors should consider ...