Why Your Favorite Self-Help Book Sucks

Yes, yes—I know you think that one book you read that one time changed your life.

Hell, maybe that was even my book.

And don’t get me wrong, self-help books can help, but I think people mistake what they’re actually doing.

Let me break this down for you.

The Not-So-Secret Secret of Self-Help

Let’s be brutally honest here: there’s really nothing new in self-help books. They’re just recycling ancient wisdom from religions, philosophies, and legendary thinkers.

The real game-changer?

Packaging.

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