Tuesday’s Tips: Generating a Buzz About Your New Book

Each time I have a new book ready to release, I create a marketing and promotion schedule that’s a mix of old and new: tactics that I have used in the past that worked well combined with strategies that I hadn’t tried before but seem worth exploring on this go-round.

Being willing to try something new when it comes to book marketing is essential. And it was certainly the case when my last book, PERIPHERAL VISIONS AND OTHER STORIES, dropped May 2020. All my reliable efforts—in-person events, work...