Me, Myself, And I

Sustainability chatter often centers around the importance of being selfless: Do better for waterways and ecosystems. Do better for endangered animals and, of course, do better for future generations, won’t you?

But humans tend to be self-centered as a species, and expert marketing has trained us to prioritize our personal whims over the collective. The result? Many tend to help others only if their needs and wants first feel fully fulfilled.

My guest today argues that self-centeredness has a un...