Join the Chorus

Until fairly recently, social media has been seen as experimental and outside the realm of the essential work of our agency. Today that is simply no longer the case.  Smart use of social media is now mission-critical to our agency. As the agency charged with advising Federal Agencies and the White House on the records implications of the technologies they are using, we must be out in front in our own use of these technologies.  And all Federal Agencies and the White House are deep into the social media experience.  And using social media channels in our own work, we can work more collaboratively, provide greater transparency for each other and the public, and invite the public to participate in our efforts.


We should understand the sea change that technology has brought to the American public and people around the world. According to a Pew report, 66% of online adults use social media platforms. By effectively engaging with social media tools, we are building and maintaining relevance with the public.


Many staff members at the National Archives have embraced social media–our communications staff is facile, many staff who interact with our user communities have created blogs and are tweeting, and all of our Presidential Libraries have both feet in the social media world.  This is not a passing fad or a frivolous use of technology. … [ Read all ]

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Published on April 13, 2012 06:30
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