On Discouragement and One Last ARC Contest

I've been moping around this box of ARCs for over a month now, some have gone out for contest prizes and stuff, but the bulk of them are intended for book bloggers, reviewers and booksellers. So, why haven't I sent them? One, it costs a lot. Two, I'm not sure how effective it is to send the book out to booksellers I don't know personally. Kind of feels like I'm spamming them, and even when I do make a connection, there's no assurance that attempt leads to orders.

Here's an example. I was...