How to Communicate Your Company’s Strategy Effectively
Effective communication of a company’s strategy is crucial for success, but many organizations struggle with it. Often, leaders believe that a strategy is something that is created at the top, and then the rest of the company has to implement. However, this approach is rarely effective.
As a leader, you want to do right by your company, your people, and your teams. To that end, here are several key considerations to keep in mind when communicating the strategy to your organization to make it effective and successful:
Allow their input to matter: When communicating the company’s strategy, it’s important to allow your employees to have a voice. Consider inviting employees, from all sections of the organization, give them an opportunity to contribute to the central repository of information about the company’s strategy. When people feel like they have a say, they will be more likely to buy into the plan.
Make it personal: Once you have buy-in, it’s time to make the strategy work. To do that, it’s important to make it relevant and personal to your employees. This is the only way to engage and motivate them. By making it personal, employees will feel invested in the mission and vision and will feel they have a way to make an impact.
Be a strategic storyteller: When communicating the company’s strategy, it’s important to tell an inspiring story that communicates the why and how. This will effectively engage and motivate your employees to succeed.
Have an action plan: When communicating the company’s strategy, it’s important to focus on having a plan. This means not only telling employees about the strategy, but also showing them how it’s being implemented and describing how the new activities, capabilities, and behaviors will matter to them. When employees see a roadmap, they will understand the direction they need to take.
Match the message to the moment: When communicating the company’s strategy, the approach should be tailored to the specific situation and audience. This might involve using different mediums, such as in-person meetings, videos, or social media, or adapting the message to different cultures. The message must be understood in order to be successful.
Effective communication of a company’s strategy is crucial for success, and can be achieved by taking the necessary steps as a leader to make it happen. Without including your employees and taking their input into consideration, it will be difficult to move forward successfully.
Lead From Within: Strategy without leadership is a plan without a purpose. Leadership without strategy is a purpose without a plan.
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After decades of coaching powerful executives around the world, Lolly Daskal has observed that leaders rise to their positions relying on a specific set of values and traits. But in time, every executive reaches a point when their performance suffers and failure persists. Very few understand why or how to prevent it.
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