Crowdfunding… a local bakery!

Crowdfunding is a very trendy idea. And crowdfunding a local shop using your customer base as an investor base? Look at how a local bakery got funding through a ‘soft’ crowdfunding initiative linked to the products!

That form of crowdfunding is almost quite close to a a cooperative approach (investment upfront in exchange for cheaper products later), but it works and can serve to produce win-win solutions locally! What’s interesting is that people got involved into the project after they had been touched via social networks, as the bakery project did not have any storefront at the beginning.

So, social networks and crowdfunding can work at different scales, from the local to the regional to the global. How can we leverage these different scales?