$690,186 From A Handful of Tumblr Themes

Published April 27, 2023 by Niall Doherty
In an 11-minute video, Oliur Reddy tells the story of how he made his first million in his 20’s
He started off as a freelance web designer as a 21-year-old while living at home with his parents.
Around 2014 he started making and selling themes for a microblogging platform called Tumblr…
Back then it was very popular, a lot of people were using it… businesses had their own presence on Tumblr… Instagram, TikTok, Twitter, these are the current platforms. Back then Tumblr was one of those platforms everyone used
Oliur had his own Tumblr blog and learned how to customize it. Then he made a collection of Tumblr themes – “Tumblr themes were very easy to make, they still are easy to make” – and started selling them on the Tumblr theme marketplace.
At the 5:20 mark of his video Oliur shows that those themes earned him $690,186 over the next 7 years or so
About $250k of that came in the first year, when Oliur was still in his early 20’s.
Looks like his themes are no longer available, but here’s the archived listing page for his UltraGrid theme.
Oliur continued taking on freelance web design gigs through the years, including one mega project in 2017…
This project had a budget of $200,000 which I just thought was insane. But it made sense because it was a very very large project and it was spread out over a year… it was for a billion dollar company
Through his freelance work and the Tumblr themes, Oliur had made his first $1 million by about the age of 25
He says luck had a lot to do with his success, as he was in the right place at the right time to make a killing with Tumblr themes…
I don’t know what the right skill is now, I don’t know what the right thing is now… [but] I think that anything related with technology or the internet is just a good way to get lucky
A couple more videos featuring Oliur…
Easiest Passive Income – How To Sell Digital Products | $20k in one month… How Oliur Made $600,000 with Tumblr Themes – Deep Dive with Ali Abdaal…First time seeing our Online Money Maker profiles? Click here for a quick intro.
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