Calling All Pet Professionals: What to do about Dr. Google

Calling All Pet Professionals: What to do about Dr. Google

Many years ago when I worked as a veterinary technician, I spent much of my time “translating” the doctor’s medical-speak into language that pet parents more easily understood. I can't complain, because that gave me my career. But why turn to the vet tech instead of the doctor? Well, clients felt intimidated to ask the veterinarian for clarification, embarrassed they didn’t understand, and reluctant to “waste the doctor's time.”

My, how times change. Today, many pet parents arrive at the clinic with the leash or carrier in one hand and a printout in the other, courtesy of “Dr. Google.” Pet professionals applaud their advocacy and determination to self-educate and provide the best care for their animal companions.

But pet professionals become frustrated when this information is at best inapplicable, and at worst, downright dangerous. Yet, you don't want to appear condescending or "hiss off" your clients, so they stop coming altogether. And pet lovers--you don't want to be discounted in your hunt for best practices for your cats and dogs.

Don't bump heads. Here are some ways to manage Dr. Google without driving each other away.

AMY SHOJAI'S Bling, Bitches & Blood - Practical Solutions for Pets Problems & Publishing