$44K/Month Reviewing Website Builders

Steve BenjaminsFounder of SiteBuilderReport.com $44,000 monthly revenue
Published April 20, 2023 by Niall Doherty

About ten years ago Steve Benjamins tried to build his own website builder to compete with the likes of Wix and Squarespace.

That didn’t work out too well, but it led Steve to his next project…

Unfortunately, the website builder I launched failed. It failed because there were way too many website builders already. No one needed another website builder. What they needed was someone to tell them which website builders were good and which were bad.

So Steve started SiteBuilderReport.com

He knew a bit about website builders from trying to build his own, and learned a ton more from trying out others…

I’ve now written hundreds (seriously) of reviews of website builders and ecommerce software. It’s boring work. But after a couple years of writing reviews, you develop a pretty informed perspective. How many other people on this planet have spent hundreds of hours trying different website builders?

Within a few months of launching the site, Steve was earning $350/month via affiliate links to the best website builders he reviewed.

By 2017 the site had been averaging $44k/month in revenue for a couple of years.

The jump from $350 -> $3,000 was a matter of months. The jump to the $40k was a matter of years.

Zoominfo estimates the site is now earning $5.8 million per year but I doubt it’s that much since traffic is estimated to be only 243k/month.

For reference, my course reviews website earns about $25k/month on ~100k monthly visitors (Similarweb vastly overestimates my traffic).

Best-case scenario, I’d say Steve’s site earns about $100k/month nowadays.

Given that he seems to run the website with just one other person, that’s still epic

Back in 2017, Steve wrote that it had become tougher to start this kind of business…

This was all driven by SEO and unfortunately I think it’s harder for new sites to gain traction in Google these days— so the timeline to $3k would be different today.

I think he’s right about that, but IMO there are still lots of opportunities in the review space.

Is there a category of product or service that you’re passionate about?

If so, chances are you can make a good living as a reviewer in that space if you do two things…

Create better, more helpful reviews than your competitors.Stick with it for the long run.

A prime example of this is the guy on YouTube who reviews fast food

He has 2.75 million subscribers and 100’s of supporters on Patreon, so I suspect he’s earning a good living from his work.

(I’ll dive deeper into his story in a future newsletter.)

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