He Went from $500 to Half a Billion in 5 Years

Davie FogartyFounder of the Oodie $500 million revenue in 5 years
Published April 17, 2023 by Niall Doherty

Davie Fogarty tells his story in a 13-minute YouTube video

Davie got started young and tried (and failed) a lot of business ventures. His first bit of success came via Instagram…

I started an Instagram where I would go into supplement stores and take photos of the supplements and write reviews, what’s good about them. Then I was able to sell advertising on those Instagrams to, you know, fitness tea brands and that kind of stuff.

It started off small, make $5 here, $10 here.

After a while, he was earning “six figures” from his Instagram-based biz

But rather than double down on that, Davie tried to launch a fast food franchise. Which didn’t go so well, and he ended up broke again

His big breakthrough was selling weighted blankets. They were already popular elsewhere but nobody was selling them in Davie’s home country (Australia). So he imported a batch from China and started selling them online.

Key point…

I had so many skills from all of those past failures that I could launch the store from scratch. I could launch the Facebook Ads, launch the Google Ads, I could do everything from scratch. So I really didn’t need any money to get it started. I had about $500 at that stage that I saved up from doing weddings and other videography shoots.

Love that

All Davie’s past failures turned out to be experiences he could leverage to build a bigger, more successful business… to the tune of $1.5 million in profit the first year. 

And he was still in his early 20’s at the time

After the weighted blankets Davie came up with an original product called the Oodie, a wearable blanket that took him “from earning millions to tens of millions.”

At the start of the video, Davie talks about a turning point he had in school, when he went from being a poor student to a good student.

The realization that has served him well over the years…

I started to pick up that all greatness was, was just a willingness to work hard and fail.

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