$40K/Month With Line Drawings of Unicorns (And Other Things)

Evgen SilinSerial Entrepreneur $40,000 SuperColoring.com estimated monthly revenue
Published April 13, 2023 by Niall Doherty

A few days ago I told you about the guy who earned $47,055 selling a 25-page coloring book on Amazon

That got me wondering about niche sites in the coloring space. And sure enough there are a whole bunch of websites that provide line drawings that you can print off and color in.

One that stood out to me is SuperColoring.com.

The site gets 4 million visits and ~20 million page views a month according to Similarweb. 

Their unicorn coloring index is the most popular page on the site according to Ahrefs.

Looks like the site is monetized primarily with Google display ads.

Google Adsense has a revenue estimator here. Setting the region as North America and the category as Arts & Entertainment, that returns $1.35 million for potential annual revenue on 20 million monthly page views.

Only 23% of the SuperColoring.com traffic comes from the US, but I think it’s safe to assume the site still earns something like $40,000 per month / $480,000 per year from those display ads

Digging deeper, one of the founders of the site is Evgen Silin from Ukraine

His LinkedIn reveals that he is also the co-founder of…

wikiart.org – 2.3M monthly visitsanimalia.bio – 690K monthly visitscreazilla.com – 432K monthly visits

Quite the online empire he’s built up over the years

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