Get media coverage without exhausting your brain and keyboard

Research pays off. Have youever wondered how certain books get so much press? There are lots of ways togain media coverage for your book, but the task can be confusing and daunting.One internet search query can turn into hours of tedious reading. Here are twotips to help you get more coverage without exhausting your brain and keyboard.

TIP #1 

Reverse presscontacting - Look for successful books similar to yours (genre, content, audience,theme, region, etcetera), and see what press they have gotten. Then, contactthose press outlets. If you aren’t’ sure how to tell if a book is successful,visit the book’s Amazon page and look for rankings and reviews.

TIP #2

Go where youwill automatically be liked. Instead of trying to convince someone who rarely endorsesauthors to endorse you, go where you will more likely be liked! (I made thatone kind of a riddle-tongue-twister😊. If you see a write-up, hear a podcast, orread a blog post about a book, contact the source. The source likes books and authors,so he/she may like and promote your work, too. I learned this technique from myfather when he coached me on dating. He said, “Jody, I always liked the girlswho liked me. That made the whole process easier.”

Happy marketing!

xoxoxo

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