This one goes to eleven

In honor of today's Ohio State  - Michigan game (You can take the boy out of the midwest, but you can't take the midwest out of the boy. — Ed.), here's one of my favorite examples of negative space.

The backstory:

In the early years of last century, when football helmets were like gloves for the head, ten midwestern universities got together to form an athletic conference. They called it the Big Ten — and the conference became an athletic powerhouse and one of the marquee brands in American...