PRODUCTHEAD: How to transcribe and analyse your user research recordings

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

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Thematic analysis identifies the main themes emerging from qualitative data, such as interview transcripts

It can be a great activity to do with your team for establishing empathy with the users and their context

Good research means being intentional, conscientious, and ethical at every step

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