PRODUCTHEAD: How to transcribe and analyse your user research recordings

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Thematic analysis identifies the main themes emerging from qualitative data, such as interview transcripts

It can be a great activity to do with your team for establishing empathy with the users and their context

Good research means being intentional, conscientious, and ethical at every step

help me out
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Published on March 27, 2023 02:32
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I Manage Products

Jock Busuttil
I Manage Products is Jock Busuttil's blog for product managers and marketers to learn about product management from the ground up.

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