Vision vs. Mission Statements: What’s the Difference and Why It Matters?

You’ve probably heard people ask, “What’s your vision?” and “What’s your mission?” Knowing the difference between vision and mission statements is always emphasized in any business plan. 

They are so ingrained in successful businesses’ DNA that even the employees (and even the consumers, if it’s a super-established business like Disney) can recite them by heart.

And while they’re often clumped together like peanut butter and jelly, they’re unique in their own way. So when it comes down to ...