This Nurse Earns $16K/Month From 2 Blogs

Hilary EricksonFounder of Pulling Curls $16,000 average monthly revenue
Published March 23, 2023 by Niall Doherty

Hilary Erickson is a registered nurse and the founder of Pulling Curls

She writes in a recent interview…

I started the website as a “mommy blog” back in 2005 when I had two small boys who were making me pull my curls out. I came up with the name because I wanted to highlight something that made me different, and it’s always been my curly hair.

The site was a hobby for Hilary for many years, and she stayed working as a nurse until 2020. That same year she launched another site, The Pregnancy Nurse.

Now…

The Pregnancy Nurse gets almost 100k pageviews/month, and Pulling Curls gets about 200k. Ad revenue between the two sites is about 5k, about 6-7k from course sales, and maybe 2k from affiliate income, depending on the month.

Hilary’s sites focus on 3 topics: pregnancy, parenting, and home.

She has a course for each

The Online Prenatal Class for CouplesThe Organized HomeFamily Routines

Sounds like most of her traffic comes via SEO and Pinterest.

Hilary’s advice for following in her footsteps…

Keep working, every day. It’s not a quick way to make money, it’s a job and you have to treat it like that…

If you want money to support your family, it will likely be a slow burn that requires a lot of work upfront.

Hilary’s finance reports show that she earned only $588 from her site in May 2014, about 9 years after she launched it.

She apparently got more serious about her business around then – and presumably had more time to spare with her kids a bit older – and was up to around $4500/month by December 2015

Even though Hilary is now pulling in about $16k/month, she’s not letting up…

I work about 4-6 hours every day and I think of it as a job. I’m down working before my kids are up and I try to be done before they get home from school.

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