How often to promote a post?
I am waaaaaay to tired to be writing a post this morning, My daughter was awake and as a result I had to sleep on the sofa because she refused to go to her own bed. Then she was awake around 5 and my brain just needs a little bit of coffee before it is really fired up.
But, I must take my writing windows when they come in the weekend and so here we go. Take my hand, because it could turn into some rabbit hole adventure even I didn’t see coming.
Ever since I started blogging, I have had one point that never really appeared clear to me. I have never seen a post about it (queue comments with links filled with posts discussing just this) and welll, it puzzles me.
Posting regularly is key, everyday if you can. Why, because you names gets seen and you will get more traffic. That’s it in a nutshell. But what do you do with these posts? That is what has me all flummoxed today.
WordPress is especially helpful in this area, because it gives you the buttons needed to promote your work at the end of each and every post. But how often do we need to press these buttons? How frequently should you send out a tweet for your post? Or a Facebook update.
Both of these are dynamic platforms and a few minutes after you have sent out your tweet or what-have-you, it is absorbed into social media oblivion. Not everybody has seen it,you need to tweet (read all social media update styles) again… right? Now… or now? Maybe later.
Not forgetting that Facebook has groups you can join. Do you post to each group when you write a post, or only to the ones relevant to the post itself? Do you post once to these but regularly to your own wall? I just don’t know.
I have often talked with other bloggers about stats, and I know that mine are low. My weekly total is the daily amount for others, but this it neither here nor there. Or is it? I tend to write my post, send out one round of social media alerts at the time of posting and that is it. Maybe, if I think it will get more people, I will send out another tweet around 15:00 as that is about the time in my day where the US starts to wake up. Should I be promoting more often? I mean is one post to each network enough to get regular traffic. The thing that always hovers in my mind is that I don’t want to force my blog down people’s throats, but at the same time, you need to get yourself seen and drive people towards you.
I am sure, as with all forms of promotion, the line that separates promotion from spamming is a fine one. I certainly can’t see it and so maybe I take the safe route and convince myself that my stats are good. Have I settled?? Once again, that is beside the point.
Let me end this sleep befuddled ramble before I go way off the topic.
How often do you promote your posts, are you doing enough?
