Inventing the Wheel: Hosting a Successful Virtual Book Launch

By Caroline Goldberg Igra, Ph.D

January 2022: Publication date was approaching. Time to launch my book. I couldn’t stop thinking about the lovely launch of my first book, people milling around and smiling, picking up a copy and asking for my signature, attentive faces regarding me as I read aloud.  I’d felt loved and appreciated by the crowd of supporters that had gathered to hear my words on that summer evening. But this was different. We were in the middle of yet one more wave of the cor...