Ford Distribution Strategy
In 2022, 52% of Ford’s vehicles (2 million) were sold via wholesale, vs. 48% sold via Retail (48%).
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Ford generated $158 billion in revenue in 2022, compared to over $136 billion in 2021, and over $127 billion in 2020. 
Ford posted a net loss of nearly $2 billion in 2022, compared to a net profit of almost $18 billion in 2021, and a net loss of over $1 billion in 2020. 
Compared to retail, Ford sold most of its cars via wholesale in 2022. 
In 2022, 52% of Ford’s vehicles (2 million) were sold via wholesale, vs. 48% sold via Retail (48%).The post Ford Distribution Strategy appeared first on FourWeekMBA.
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