From Writer to Publicist: An Unexpected Pivot

By Jennifer Lang

Last summer, a year before my book release, I reached out to a poet who’d posted her lineup of author events on Facebook, asking how far in advance she began planning them. Her answer: you can never start too early.

With Labor Day looming, I began to brainstorm. I Googled San Francisco Bay Area, where I was born and bred, in search of synagogues, yoga studios, and bookstores. I zoomed with an old camp friend who’d stayed put and planted deep roots in the Jewish world, ...