PRODUCTHEAD: How to plan a user research interview

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curated by Jock Busuttil.

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Ask your team: what do we actually need to know, by when, and how confident do we need to be?

Don’t ask users what they do. Ask them for an example of a time they have done something, and then ask if it was typical

When recruiting participants, say what the study is for, how long it will take, and what’s in it for them

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