Train’s Delicious Diversification Strategy

Sweet Music: Train is set to release an eponymous chocolate bar to go along with its Drops of Jupiter Petite Sirah.


Train’s new album, California 37, debuted on April 17th and the group recently announced 42 new tour dates in support of the release. But even as the “Hey Soul Sister” purveyors continue their unlikely resurgence, they’re diversifying.


Last year the band launched its Drops of Jupiter Petite Sirah, produced by its ownwine company–Save Me, San Francisco Wine Co–and a few weeks ago t...

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Published on April 25, 2012 12:30
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Zack O'Malley Greenburg's Blog

Zack O'Malley Greenburg
Zack O'Malley Greenburg—a Jay-Z biographer and former Forbes editor—writes on the intersection of music, media and money. ...more
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