He Built a $10K/Month Newsletter in 10 Months

Richard PateySerial Entrepreneur $10,000 approx monthly revenue from newsletter
Published March 6, 2023 by Niall Doherty

Richard Patey used to build websites, now he launches newsletters

Having previously built and sold content sites between 2016 and 2019, including a six-figure exit on Empire Flippers, in 2020 he was looking for a business model that wasn’t so dependent on search traffic from Google.

He was also looking to move on from client work…

I was working with investors, helping them to acquire and operate revenue-generating content websites, but kept running into myself as the bottle neck. I wasn’t scalable, and I’ve never truly enjoyed consulting. Instead of charging ~ $1K/m and working with 5 clients at a time, I could instead charge $49/m and aim to get 100 paying customers.

Richard launched the Website Investing newsletter on Substack (a new platform at the time), and within 10 months he had over 100 people paying a $49/m subscription, “plus a similar level of revenue from advertising/affiliate.”

He then sold the business for six figures

At the end of 2021, Richard launched the Alts Cafe newsletter and Discord community. That caught the interest of Flippa and turned into an acqui-hire.

Richard has since parted ways with Flippa to launch his own network of online business, investing and web3 newsletters at Acquire.GG.

I got a sneak peek at a new product he’s launching soon – The Newsletter Is The Business – and really like this tip he shares there…

Identify niches that you’re personally interested in (so that you enjoy the grind and don’t quit) and then pick one where a lot of money is being spent (the value of subscribers is high). If I can’t identify 5+ legitimate, repeat sponsors in a niche, I won’t enter it, even if the intention is a paid subscription rather than advertising.

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