Is Your Work Commercially Viable?

Flickr / Giovanni Orlando

Writers often ask, “How do I get published?”

But I don’t like to answer that question until I know what exactly they’re trying to publish. I’d say at least 50% of new writers are attempting to publish a work that would be deemed commercially unviable by a Big Six house, at least as initially conceived.

Note #1: This does NOT mean the work couldn’t be successful outside commercial publishing. Quite the contrary.

Note #2: This also doesn’t mean that a commercially viable work couldn’t ultimately be produced, but a lot of time can be wasted trying to overcome hurdles that even a professional writer wouldn’t want to jump.

Here are indicators to help determine if you have a commercially viable work in the eyes of a Big Six publisher or literary agent (who presumably only want to spend time on projects that will turn a profit and reduce risk).

Positive signs of commercial viability

For first-time novels: approx. length of 80,000 words
Romance, mystery/thriller/crime, and young adult genres
For nonfiction authors: visibility and proven reach to a to target readership (otherwise known as platform)

Not as commercially viable

Poetry and short story collections
Essay collections, column collections, etc
For nonfiction authors: Trying to write on health/medicine, psychology, or other professional fields when you don’t have the authority or credentials to give professional advice (in other words, you’re writing based on the experience of an “average” person)
For most novels: length above 100K or length below 60K
Memoirs crossed with self-help, as well as memoirs that don’t have a fresh/distinctive angle
Mixed genre works that can’t be easily categorized

This is by no means a comprehensive list of all the possible reasons your work might not be commercially viable, but it covers most cases I see.

What are other things you’ve heard? Do you have questions about what’s a deal breaker or not? Share in the comments.