JAXA failure. Here we (don’t) go again.

At liftoff time, smoke was seen rising from the bottom of the rocket, indicating the ignition of the main engine. However, the rocket did not rise from the launchpad. 

https://asia.nikkei.com/Business/Aerospace-Defense-Industries/Japan-s-H3-rocket-launch-aborted-after-booster-fails-to-ignite

Not a great start to the year, JAXA. This, on top of the Episilon failure (zero, zero…DESTRUCT…zero…)