Defining, Embodying, and Living Your Brand: A Conversation on the Importance of Branding

In this video, Richard and Carson discuss the importance of brand and how to define, embody, and live it. Both men are passionate about the topic and share their thoughts on how to create a successful brand. Richard believes that brand is important and suggests boiling down what you want to be known for into three words. He wants to be known as a communicator, leader for leaders, and encourager. Carson feels that brand is a personification of our unique strengths and superpowers that can bring us success and also deliver wins for other people. He believes that brand can and will evolve over time, and that our skills should be used to make other people’s lives better. The conversation was a great reminder of the importance of brand and how it can drive success in our lives and careers.